Gröna Satsningar i Norden AB
We build green ventures in the Nordics.
GSN Gruppen builds specialized marketplaces that reduce the construction industry’s climate footprint — by giving surplus and reused products an efficient route back to market.
Some of the companies working with us
Everything has value.
What we do
The construction industry discards enormous value every year — fully functional products that never reach a user. We are entrepreneurs from the industry who built the infrastructure to change that.
Reuse as a business model
We give construction and plumbing products a second life cycle. Every product returned to the market is emissions that never need to happen in new production.
Efficient redistribution
Our own platforms, our own logistics and our own customer acquisition. We move products from shelves where they sit still to customers who actually need them.
Real industry knowledge
We come from the plumbing and construction industry ourselves. Deep product knowledge and precise categorization is what separates us from the generalists.
Your inventory isn’t a cost.
It’s capital, waiting.
Sell your inventory at the highest price on our specialized marketplaces — where the right buyers compete for your goods.
Every day on the shelf is capital tied up. Every krona we release can work in your business instead.
Our companies
Two specialized platforms — one shared value chain.
The name is the business idea.
ByggAuktion. VVSOutlet. Blandareoutlet. Our brands explain themselves — customers understand the offer before the page has even finished loading. That lowers the cost of every new customer, builds organic visibility and makes every new niche fast to launch.
High-performance e-commerce for plumbing, water & sewage and ventilation — with in-house customer acquisition across both B2B and B2C. Sweden’s largest outlet for plumbing and bathrooms.
vvsoutlet.se
Same outlet model — niched even deeper: faucets and mixer taps only.blandareoutlet.se
Together the companies form a chain where surplus finds new owners — instead of the container.
How it works
A two-stage sales journey — designed so every product finds the right buyer, at the highest possible price.
You choose the route: outlet only, auction only — or the full chain. The two-stage flow is our default setup, not a requirement.
First: e-commerce
The product arrives at our warehouse and is prepared for sale in our specialized outlet stores.
- Intake at our warehouse
- Assessment & valuation
- Product placement
- Marketing
- Sale & fulfillment
Unsold items move automatically down the funnel — to auction.
Then: bidding
The product is exposed to a new, high-intent buyer group on our specialized auction platform — and sells through bidding where the highest bidder wins.
New buyer group
Tradespeople and professionals with high purchase intent — our audience is unique.
Transparent bidding
A timed bidding schedule where the highest bidder wins the item.
The item sells
The auction format ensures the product finds a new owner.
Payout to you
Wherever the sale happens — in the outlet or at auction — we pay out directly to you once the sale is completed.
The difference vs traditional auction houses
Traditional auction houses
- Only present the product
- No product knowledge of their own — not from the industry
- Coarse, generic categorization
- A single sales channel
The GSN model
- Assess, enrich and optimize every product
- Deep product knowledge — we come from the industry ourselves
- Highly detailed categorization system
- Unique value chain: outlet first, then auction
We run our own facilities
Assessment, warehousing and logistics in-house — the daily craft behind the platforms.
Warehouse shop in central Sundbyberg
Open for walk-in customers — see, touch and pick up straight from the shelf.
GSN central warehouse
The hub for assessment, categorization and dispatch.
Outdoor storage outside Stockholm
Efficient storage of bulky goods — e.g. water & sewage and street goods.
What our customers say
Verified reviews from our customers on Google (in Swedish).
Emanuel Grigoreanu
2 recensioner
De brukar jag inte skriva recensioner, men det här företaget förtjänar verkligen det. Effektiviteten och snabbheten i hur jag blev hjälpt var imponerande. Jag fick hjälp direkt, och det vänliga bemötandet samt den snabba ersättningen av produkten förtjänar mer än 5 stjärnor!
Robin Burman
Local Guide · 48 recensioner
I panik behövde jag en ny köksblandare för bänkdiskmaskiner. Slut hos Bauhaus och Hornbach. Men vvsoutlet hade för uppplockning i butik. De löste allt med BRAVUR!
Pawel Gluszek
Local Guide · 38 recensioner
Har handlat flera saker vid olika tillfällen från VVSOutlet. Alltid lika nöjd. Har köpt väggnära brunnar, fördelarskåp etc. — till grymma priser. Fantastisk kvalitet! Deras nya funktion "Auktion" är bara guld! Får grejorna ännu billigare. Personalen är supertrevlig och hjälpsam. Jag rekkomenderar starkt!
We are behind Gröna Satsningar
We are a small, high-performing team with big ambitions — and two four-legged colleagues.
Memo
CEO
Hannes
CXO
Danny
Warehouse Specialist
Alex
Product Specialist
Johan
Customer Experience Specialist
Mischa
Secretary
Ally
Pawlice
Frequently asked questions
What sellers and partners ask us most often.
Get in touch
Whether you are an investor, have inventory to divest or want to collaborate — we read everything and reply personally. Free to try: we only take a commission on completed sales.